Foreword: Few years back when I was doing venture capital funding –I remembered two cases. The first case was about opening 6000 ATMs and another was about taking broadband services to small town. I worked on these projects for six months and could not find investor. Eventually TATA opened 6000 ATMs and the broadband service started in small towns. But the pain point was –whether or not –the real promoters got funded or not. The difficulty mostly in India and to some degree in other countries is to get funding. In India 99% of good companies do not get funded, and they exit from market making severe loss. This trend has to be reversed. For more books visit www.igurucool.in